Garnier's Curl Lab

Driving a 36% increase in sales, the Garnier Creator Curl Lab transformed product education into an immersive, content-driven brand experience. Garnier invited a select group of creators inside the L’Oréal Research & Innovation Labs for an exclusive, all-access look at the science behind their favorite curl products. Events by 210 developed a cohesive two-day experience that began with an intimate welcome reception, followed by an interactive laboratory visit. Guests presented custom Curl Creator passes to unlock personalized lab gear - including embroidered lab coats, safety goggles, clipboards, and branded accessories—before participating in demonstrations led by L’Oréal’s research and innovation team. Every detail, from laboratory-inspired displays and scientific equipment to custom collateral and personalized gifting, reinforced the Curl Lab concept while showing creators how Garnier’s curl-care innovation comes to life.