Garnier's Micellar to the Rescue

For Garnier’s Waterproof Micellar Cleansing Water, we created a multi-day summer experience designed to bring the brand’s "Save the Lashes" campaign to life through immersive product education and coastal-inspired activations across the Hamptons. Rooted in the idea that removing waterproof makeup should be gentle yet effective, the campaign combined interactive demonstrations, consumer sampling, influencer engagement, and thoughtfully designed brand moments that naturally integrated into the Montauk beach setting while encouraging authentic content creation. From a branded surf camp experience and beachside product discovery to personalized influencer deliveries, aerial promotion, and a lively closing celebration at Bounce Beach, every touchpoint reinforced Garnier’s signature "Pour, Press, Proof" cleansing method. The result was a seamless, lifestyle-driven campaign that connected beauty, summer culture, and social storytelling—introducing the product in a way that felt engaging, memorable, and true to the Garnier brand.