L'Oreal Paris Pickleball Clinic

For L’Oréal Paris’ Elvive Glycolic Gloss “Unmatched Shine” campaign, Events by 210 transformed a pickleball clinic into an elevated, content-driven beauty experience during Major League Pickleball Finals weekend in NYC. L’Oréal Paris brought together a curated group of influencers for an intimate experience connecting high-gloss hair, athletic energy, and product discovery, featuring professional training with Anna Leigh Waters and Jorja Johnson alongside a branded Ponytail Prep station, on-court activities, and elevated hospitality. Guests received personalized pre-event gifting, including coordinated outfits, gym bags, and the Elvive Glycolic Gloss Collection, building anticipation ahead of the experience. On-site, guests moved through personalized hair styling before taking part in the pickleball clinic, free play, content moments, and talent interactions. Every detail, from the branded hair station and product integration to personalized gifting and court-side experiences, reinforced the “Unmatched Shine” campaign while creating a seamless connection between beauty, sport, and social-first storytelling.