L'Oréal x Lumi Brand Trip & Consumer Pop-Up

Celebrating the launch of L’Oréal Paris’ Lumi Bronze Le Stick Soleil, we transported the Côte d’Azur to Miami with a sun-drenched, immersive escape. Inspired by the product’s “glide on, glow on-the-go” philosophy, the experience blended luxury with accessibility—inviting guests to discover a bronzed glow that feels both elevated and effortless. The program unfolded in two parts. A three-day influencer experience brought the brand to life through product demonstrations, elevated dinners, and golden-hour cocktail moments—each thoughtfully designed to immerse guests in the world of Lumi Bronze. This momentum carried into a one-day consumer activation, where 853 guests moved through the pop-up, marking a record-breaking turnout and extending the experience to a broader audience.